In an effort to build excitement for a Green program during a key sustainability holiday, we partnered with a small municipal electric utility to launch an integrated Love the Earth
campaign for Earth Day 2018. Key pieces include coordinated brand swag, social media advertising, digital advertising in Alameda Sun, and a bill insert. The creative I developed for this campaign evolved into a paper-cut style "earth illustration". This was a small departure from the brands current flat illustrative style to bring it to the next level, give it personality and a special occasion feel that sets it apart from other campaigns.
campaign for Earth Day 2018. Key pieces include coordinated brand swag, social media advertising, digital advertising in Alameda Sun, and a bill insert. The creative I developed for this campaign evolved into a paper-cut style "earth illustration". This was a small departure from the brands current flat illustrative style to bring it to the next level, give it personality and a special occasion feel that sets it apart from other campaigns.
Role: Graphic Designer | Illustrator
Team: 3Degrees
