For Regent Seven Seas Cruises — the world’s leading luxury ocean cruise line — I led the rebrand of Elevate, their internal trade-facing identity for travel advisors. Designed to mirror Regent’s timeless elegance and spirit of discovery, the system included a refreshed logo suite with three sub-brands, a modern color and font palette evoking sophistication and warmth, and a comprehensive brand guide. The new identity was applied across sales sheets, ads, one-pagers, launch decks, charts, and digital assets including email badges and banners — helping Regent strengthen advisor engagement and ensure brand consistency across every touchpoint.
ROLE:
Art Director | Lead Designer
Initial Mood board
LOGO EVOLUTION
BRAND EXECUTION
LAUNCH ASSETS
