ROLE: Art Director | Lead Designer
I led the rebrand of Elevate, Regent Seven Seas Cruises’ internal trade-facing identity for travel advisors, modernizing the system while preserving the brand’s legacy of timeless luxury and discovery.
The initiative required a scalable identity framework to unify fragmented materials and strengthen advisor engagement. The refreshed system included a redesigned logo suite spanning three sub-brands, a refined color and typography palette, and a comprehensive brand guide built for long-term consistency.
The identity was implemented across sales collateral, advertising, launch decks, data visualizations, and digital assets — establishing a cohesive foundation that elevated communication clarity and reinforced brand alignment across every touchpoint. The system established a unified platform for global advisor communication.
Initial Mood board
LOGO EVOLUTION
BRAND EXECUTION
LAUNCH ASSETS
