I led the design of an annual client retention campaign for a national SEO firm, developing a cohesive physical and digital experience sent to key accounts. The piece combined a custom video mailer with a printed booklet, designed to reinforce long-term partnerships and communicate forward momentum.
The visual system centered on a layered, dimensional graphic language symbolizing growth and movement — translating abstract performance metrics into a refined, modern brand expression. The result elevated a routine client touchpoint into a high-impact relationship-building moment.
